Planned Television Viewers' Intention to Use Personal Video Recorder Service
碩士 === 世新大學 === 傳播匯流與創新管理數位學習碩專班 === 102 === This research aimed to study cable television audiences engaging in planned viewing behaviors. A web survey was conducted to examine the audiences’ demographics, media behaviors, innovation characteristics, perceived usefulness, ease-of-use, and intention...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96866412715926457369 |