Discovering the new tendency of printing media under digital technology environment- take the classified advertisements in Apple Daily as an example

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 102 === Printing media has always been the most important communication medium of readers, especially newspapers and magazines. The revenue of each newspaper is mainly from advertisements. Besides of business advertisements, there are classified advertisements hold...

Full description

Bibliographic Details
Main Authors: Ya-hui LU, 呂雅惠
Other Authors: Chung Yaw Ching
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/4yb35j