The Examination of the relationship among CSR Event corporate Images and Customer relationship – A case study of 2013 Taipei Fubon Marathon
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 102 === The research focuses in this study is to examine the corporate through CSR event perception to improve or enhance the corporate image from customer-to-business, thereby establishing the link between customer and businesses. An empirical study is conducte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nskqdx |