Marketing Communication Strategy of Masstige Apparel Brand - A Case Study in ZARA
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 102 === When the global economy presents depression, the greater the gap between rich and poor becomes, the more low-priced apparel general consumers purchase. The ZARA is a good example of rapidly rising masstige apparel brands. ZARA devotes to fast reflecting...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6kw28w |