The Research on Enterprise Crisis Communication Strategies and Effectiveness ─ A Case Study of the Storm of Adulterated Oil of the Ting Hsin International Group
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 102 === The purpose of this research is to analyze the reports of China Times, Apple Daily, Liberty Times and United Daily through the content analysis approach. The reports collection is from October 16 to November 18, in 2013 and to investigate the adulterated...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pbv54d |