The Marketing Strategy of Chinese Language Programs in Taiwan: A Case Study of the Mandarin Learning Center at the Chinese Culture University
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 102 === With the rise of the Chinese economy, learning the Chinese language is a craze that has swept the world. Foreigners all over the world have come to Asia to learn Chinese. In light of this trend, Taiwan universities have set up Chinese language centers, h...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pdsq32 |