The effects of restaurant owner’s defensive tactics of impression management on customers’ evaluation before or after experiences
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 102 === Recently, density of food safety’s news are raising in Taiwan. These negative news are common events in the Taiwan’s media which doesn’t meet the expectations of the people. Therefore, customers often affected their evaluations of this enterprise, resulting i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52119704625811948279 |