A STUDY OF CONSUMER PURCHASE BEHAVIOR WITH LIFE-STYLE BETWEEN HONG KONG AND TAIWAN

碩士 === 世新大學 === 圖文傳播暨數位出版學研究所(含碩專班) === 102 === Nowadays, internet using is increasing popularity, digitizing books appeared, Mainland China is gradually increasing the strength of digital publishing industry, paper book publishing is facing a great challenges. Taiwan publishing industry had far out...

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Bibliographic Details
Main Authors: Ka-Yi Li, 李嘉儀
Other Authors: Hui-Yi Ho
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/65845097072706377011