A study of the E-book Experiential Value on Behavioral Intention in Taiwan

碩士 === 世新大學 === 圖文傳播暨數位出版學研究所(含碩專班) === 102 === In face of the coming of experience economy era, products provided by electronic book industry of Taiwan would not merely be based on electronic books as its content, but rather it, as a whole, would embrace the service experience and it would shift fr...

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Bibliographic Details
Main Authors: Chin-Yu Hsieh, 謝謹羽
Other Authors: Luh-Wang Wang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/15842300879804809433