Relationships between Interactive Marketing and Customer Purchase Intention—A Study of Online Shopping
碩士 === 聖約翰科技大學 === 企業管理系碩士班 === 102 === With today's fast development of Internet technology and popularity of online shopping, the virtual interaction between websites and consumers has increasingly changed customer consumption patterns, and online shopping has become a common focus for both e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ncgkkr |