The Effect of Corporate Social Responsibility of Banking Industry on Customer Perceived Value－the Mediating Effects of Brand Image and Customer Satisfaction
碩士 === 樹德科技大學 === 金融系碩士班 === 102 === In recent years corporate social responsibility (CSR) has become a critical consideration for business and academics. For banking industries, how to use limited resources to fulfill corporate social responsibility, is quite worthy of study topics. This study uses...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rn6449 |