The Impact of Brand Image, Seller''s Reputation, Perceived Quality and Perceived Value on Purchase Intention-An Empirical Study of Skin-Care Products Industry
碩士 === 樹德科技大學 === 資訊管理系碩士班 === 102 === Recently, product competition is very strong in every industry due to the successful and popular implementation of global e-commerce. In order to attract consumers to purchase products, firms will use all kinds of promotions to enhance consumers’ purchase inten...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j36by9 |