A Study of Customer Satisfaction and Repurchase Intention after Delivery Service Failure and Recovery in Online Retailing- Based on Expectancy Disconfirmation Theory and Perceived Justice Theory
碩士 === 樹德科技大學 === 資訊管理系碩士班 === 102 === With the prevalence of e-commerce, online shopping has become a more and more important mode of purchase. Thus, in such highly competitive online market, how to take appropriate recovery polices to hold customer satisfaction and repurchase intention and the...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/4adkcg |