A Study of Customer Satisfaction and Repurchase Intention after Delivery Service Failure and Recovery in Online Retailing- Based on Expectancy Disconfirmation Theory and Perceived Justice Theory
碩士 === 樹德科技大學 === 資訊管理系碩士班 === 102 === With the prevalence of e-commerce, online shopping has become a more and more important mode of purchase. Thus, in such highly competitive online market, how to take appropriate recovery polices to hold customer satisfaction and repurchase intention and the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4adkcg |