The Impact of Online Shopping Value on Purchasing Behavior and Satisfaction – an Empirical Study Based on the Theory of Reasoned Action
碩士 === 樹德科技大學 === 資訊管理系碩士班 === 102 === In recent years, the internet e-commerce has become an emerging channel outside the traditional marketing pathways. Coupling with the without ceasing all year round, low cost, and the superiority of consumer demand, online shopping has led to a global trend a...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qyqqv3 |