Scale development and validation of service quality measurements for virtual communities－CRM perspectives
碩士 === 樹德科技大學 === 經營管理研究所 === 102 === Along with the popularity of internet and e-commerce, the emerging of virtual community website provides an evolution of customer relationship management (CRM). Numerous research articles and industry reports have dealed with the problems of service quality； ho...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79gm62 |