The Relationship between the Endorsers and the Consumers Purchase Intention－Take the Degree of Product Involvement as the Moderating Eeffect.
碩士 === 樹德科技大學 === 經營管理研究所 === 102 === Since the issue of endorsing advertisement has been sincerely happened in individual’s daily life, it is always a popular issue for the manufactures to select the most suitable endorsers for companies with limited budget. The correlation between the athlete-endo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c4nx26 |