A study of the influence of the service quality and corporate image of bar management to the loyalty,satisfaction and perceptual difference of bar customers

碩士 === 樹德科技大學 === 經營管理研究所 === 102 === This study is about to investigate the influence of the service quality and corporate image of bar management to the loyalty, satisfaction and perceptual difference of bar customers. The data used in this study came from 250 respondents through the paper questio...

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Bibliographic Details
Main Authors: Li -Ping Chang, 張莉萍
Other Authors: 陳宗豪
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/00017620412742088520