Keyword Search Intent、Involvement and Information Search Behavior on Advertising Effect-from the perspective of Google Adwords
碩士 === 樹德科技大學 === 經營管理研究所 === 102 === Focus on marketing strategy digital age, most commonly used in the virtual environment than Internet advertising, according to Digital Marketing Franchise Association statistics, in 2013 the first half of Taiwan''s overall Internet advertising...
Main Authors: | , |
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Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/nfkg47 |