A research on the catering industry multi-brand business strategy to the original brand reciprocal effect
碩士 === 樹德科技大學 === 經營管理研究所 === 102 === As the catering industry market more and more competition, many enterprises with "brand" as an important competitive practices, in order to satisfy the different needs of consumers on the market, companies use a multi-brand strategy to stimulate consum...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29212807984279090016 |