The Influence of Hotel atmosphere and brand image on consumption intention: Atmosphere as Moderating Variable
碩士 === 南臺科技大學 === 餐旅管理系 === 102 === This study aims to explore the relationships between hotels atmosphere, brand image and travelers' consumption intention. Convenience sampling method was applied. The survey samples were customers who have stayed in a hotel in the past six months. 279 questio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06494007847760811226 |