A Theory of Planned Behavior Approach to Understand thePurchasing Behavior of Eco-Labeled Portable Computers: A Comparative Study of Slovakia and Taiwan

碩士 === 南台科技大學 === 商管專業學院 === 102 === Environmentally sustainable or so called ‘green’ products have expanded to the market and effectively influenced not only consumers’ preferences but also businesses’ production towards more ecofriendly products and practices. This study examines consumers’ pur...

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Bibliographic Details
Main Author: 吳莉雪
Other Authors: 朱美琴
Format: Others
Language:en_US
Published: 103
Online Access:http://ndltd.ncl.edu.tw/handle/25062478491162143265