A Study of the Influence of Consumer's Perceived App Usefulness and Ease-of-Use on Purchase Intention for Products - The Mediating Role of Download Intention

碩士 === 南台科技大學 === 資訊管理系 === 102 === According to the rapidly growth of the smart phone and mobile network technology, the life way of the most people have been changed. Considering the enhancement of mobile device hardware, the optimization of mobile network connection speed and the integration of c...

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Bibliographic Details
Main Authors: Yiting Shen, 沈憶婷
Other Authors: 楊棠堯
Format: Others
Language:zh-TW
Published: 103
Online Access:http://ndltd.ncl.edu.tw/handle/u4f4gk