The Impact of Market Orientation, Innovative Capabilities and Marketing Capabilities on Organizational Performance
碩士 === 南台科技大學 === 高階主管企管碩士班 === 102 === This study integrates market orientation and resource-based theory to explore the impact of market orientation on organizational Performance (marketing capabilities and innovative capabilities) thereby affecting organizational performance, but also to explor...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ffpd98 |