The Study of Relationships among Involvement, Brand Image, Customer Loyalty and Purchase Intention—A Luxury Vehicle case in Taiwan

碩士 === 南台科技大學 === 高階主管企管碩士班 === 102 === The Study of Relationships among Involvement, Brand Image, Customer Loyalty and Purchase Intention - A Luxury Vehicle case in Taiwan Due to the tariff of imported vehicles is up to 60% in Taiwan, the price of imported vehicle is higher than that in other coun...

Full description

Bibliographic Details
Main Authors: LUWEI WU, 吳櫓維
Other Authors: 施武榮 博士
Format: Others
Language:zh-TW
Published: 103
Online Access:http://ndltd.ncl.edu.tw/handle/83uvz2