A study of the relationship of the store atmosphere, brand image, service quality, emotion, satisfaction－A case of Eslites’ bookstore in Taipei as example
碩士 === 南台科技大學 === 休閒事業管理系 === 102 === In view of the change in consumption patterns and the rise of consumer awareness, the expectation and demand of store to costumers have been rising as well. Besides store atmosphere and service quality as essential elements of the experience economy, the influen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9wvcrs |