A study of spokesperson’s credibility and website trust toward internet advertising effectiveness
碩士 === 南台科技大學 === 資訊傳播系 === 102 === This study aims to investigate the relationship between spokesperson credibility and website trust toward internet advertising effectiveness (advertising attitude, brand attitude and purchase intention).There are 395 customers of Pay Easy Site interviewed. Researc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1031
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e97y5n |