A study of spokesperson’s credibility and website trust toward internet advertising effectiveness

碩士 === 南台科技大學 === 資訊傳播系 === 102 === This study aims to investigate the relationship between spokesperson credibility and website trust toward internet advertising effectiveness (advertising attitude, brand attitude and purchase intention).There are 395 customers of Pay Easy Site interviewed. Researc...

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Bibliographic Details
Main Authors: YING-YING LI, 李盈瑩
Other Authors: 洪敏莉
Format: Others
Language:zh-TW
Published: 1031
Online Access:http://ndltd.ncl.edu.tw/handle/e97y5n