Building Brand Equity on Private Brand of 7-ELEVEN by means of Brand Identity -The Comparison between Taiwan and Japan-
碩士 === 南台科技大學 === 行銷與流通管理系 === 102 === After the economic bubble stroke Japan, the consumers began to change mentally and their behavior of purchase had changed. In addition, most retailing exhibition shops were highly centralized in speed. The retailing size expanded and economic slowdown did have...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/qc7ew4 |