The Impact of Electronic Service Convenience, Product function, Service Quality and Customer Satisfaction on Purchase Intentions of Online Music Service - The Case Study of KKbox
碩士 === 南台科技大學 === 行銷與流通管理系 === 102 === In recent years, online music service is becoming an important way to play music. KKBOX, Spotify, iTunes and Xbox Music are the popular online music services in Taiwan. The emergence of these online music services reveals that the music market will be lead to t...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s2eg68 |