The Interrelationships of Logos Cognition, Perceived Value, Trust and Purchase Intention-An Example of Agricultural Logos
碩士 === 南台科技大學 === 行銷與流通管理系 === 102 === As the lifestyle level increasing, "EAT SAFELY" and "RELIEVED EATING" becomes a fundamental requirement. However, the issue which consumers most concerned is pesticide residual in products. Therefore, it is important to estabilish safe brand...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9cuaa5 |