The Research of Sense and Feel Experience of Kaohsiung IKEA Female Consumers
碩士 === 大仁科技大學 === 文化創意產業研究所 === 102 === The century of Experience Economy was coming, traditional marketing competition had been insufficient to meet the needs of consumers. Through Experiential Marketing, businesses expect to create moved and unforgettable experiential values for consumers ,and c...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75985802653336102065 |