Factors Influencing Bakery Products Purchase Intention: The Case of Indonesian Bread Consumers in Taiwan
碩士 === 亞洲大學 === 經營管理學系 === 102 === ABSTRACT The ultimate goal of this study is to have a better understanding of consumers’ perceptions for buying bakery products in order that bakery owners could develop more effective strategic marketing plans and increase their product quality. Based on a sample...
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| Format: | Others |
| Language: | en_US |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c2w3qb |