Consumer Decision-making on Selecting SPA Services of Case Company in Taiwan- An Application of Count Data Analysis

碩士 === 亞洲大學 === 經營管理學系 === 102 === The research aims to develop and certify a model of length of decision making that supports the spending behavior of customers in spa service of a case company in Taiwan based on a Count Data Model. The estimation is via poison regression analysis and negative bino...

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Bibliographic Details
Main Author: Kanitta Archaphet
Other Authors: Wan-Tran Huang
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/43177932078086785666