The Analysis of Antecedents of Customer Loyalty in the Mongolian Mobile Telecommunication Market
碩士 === 亞洲大學 === 經營管理學系 === 102 === Purpose – Corporate image, perceived service quality, trust and customer switching costs are the major antecedents of customer loyalty, and loyal customers may buy more, accept higher prices and have a positive word-of-mouth effect. Also we know that the cost off s...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/53833906948064535534 |