Scarcity, Brand Image And Perceived Value of The Study on Purchase Intention - Take Mercedes Benz Car as an Example
碩士 === 亞洲大學 === 經營管理學系 === 102 === According to the 2008 import car sales, Mercedes-Benz sales in 6549 were bright eye ranked second.From the past to explore literature, automotive industry, although there are a lot of people analyzed studies comparing the differences are proposed specific brand val...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5dq2f5 |