The Study of Ethical Sales Behavior on Customer Loyalty: A Case Study of Apple Inc. in Taiwan

碩士 === 亞洲大學 === 經營管理學系 === 102 === This purpose of this research is to investigate the influence of ethical sales behavior toward customer loyalty and effect to the product sale positively in the Apple Inc. which is largely responsible for the enormous growth of the personal computer industry. Anoth...

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Bibliographic Details
Main Author: Comtas Tassawa
Other Authors: Yang, Yi-Chun
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/9et4m5