Mediating Effect of Store Image and Customer Satisfaction on The Relationship Between Service Quality and Customer Loyalty: A SEM Approach
碩士 === 亞洲大學 === 經營管理學系 === 102 === Nowadays, the challenging tasks that store manager how to enhance customer satisfaction and loyalty to the store. The purpose of this paper is to examine the relationship between service quality, store image, customer satisfaction, and customer loyalty toward conve...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/dg448j |