Exploring Electronic Word-of-Mouth of brand fan page in Social media context- Case from Vietnam
碩士 === 亞洲大學 === 經營管理學系 === 102 === Nowadays, more and more companies use social media like Facebook to attract Facebook users for their brand fan pages. In addition, electronic word-of mouth (hereafter, e WOM) can help companies diffuse their brand further. However, the scarcity of relevant study, t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xjwbmp |