The Persuasion Effect of Self Construal and Regulatory Focus on Organic Restaurant Advertising

碩士 === 亞洲大學 === 休閒與遊憩管理學系 === 102 === People today, are becoming more and more health-conscious and pay attention to eating. Not only require the food delicious but also claim balanced and eating out the healthier way, not so like early as follow the material comforts, people beginning to further in...

Full description

Bibliographic Details
Main Authors: Peng, Tzu-Ming, 彭子銘
Other Authors: Lu, Chia-Ju
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/30123150224051017726