From Mission Statements to Airline Branding
碩士 === 亞洲大學 === 休閒與遊憩管理學系 === 102 === It cannot be denied that mission statement is one of the best means to inform the public about an organization, besides as a communication tool to convey the message to the employees and shareholders internally. Other than mission statement, branding is another...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/59900595480619977613 |