The Influence of Endorsement Credibility、Brand Credibility to Consumer Perceived Value and Brand Equity：A Case of Mobile Brand
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 102 === This study discusses the effect of endorsement credibility、brand credibility to consumer perceived value and brand equity. Consumer who well-known brands have used mobile phones (HTC and Samsung) and know the brand endorsement (Mayday and Hebe) were chosen as...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r4xtgr |