A Study on Purchasing Behavior to Green Products with Planned Behavior Theory

碩士 === 東海大學 === 工業工程與經營資訊學系 === 102 === In recent years, as the destruction to the environment has steadily led to the sustainable development concept, and as businesses and the general public are steadfastly focusing on the subject of global warming, “environmental conservation” has emerged to be...

Full description

Bibliographic Details
Main Authors: Tsung-Yuan Wu, 吳宗遠
Other Authors: Chyuan Perng
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/06743407072420829709