A Study of the Relationships among Store Image, Store Satisfaction, and Store Loyalty
碩士 === 東海大學 === 企業管理學系碩士班 === 102 === The main purpose of this study is to investigate the relationship among store image, store satisfaction, and store loyalty. This study take private label brands (store brands) as a variable under store image. Useing the structural equation modeling (SEM) to anal...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28202318197637840114 |