The Effect of Self-Congruence on Brand Attachment: The Moderating Effect of Brand Concept-Image and Product Conspicuousness
碩士 === 東海大學 === 企業管理學系碩士班 === 102 === Brand attachment is a psychological state of the cognitive and affective bond connecting the brand with the consumer. When the attachment is formed, the consumer will develop a tight and long-term relationship with a brand, it is apparent that how the brand...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8526zu |