The Study of the Interference Impact from Physical Channels on Online Brand to Purchase Intention
碩士 === 東海大學 === 企業管理學系碩士班 === 102 === Due to the mature network environment, the traditional business model derived Electronic Commerce not only provide the consumers variety selections of channel, such as internet, online and offline, Offline to Online, and Online to Offline, but also it fulfill th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30382798378825392106 |