A Study on The Image of Commercial District, Cultural Experience and Brand Value - A Case Study of Famous Commercial Districts in Taichung

碩士 === 東海大學 === 企業管理學系碩士班 === 102 === Commercial development has been the main force of the local economy , while Taiwan's tourism economy is also become the focus in recent years . Our government response to the changing environment and the rise of tourism , each commercial district transforme...

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Bibliographic Details
Main Authors: Yeh,Chia-Chia, 葉佳佳
Other Authors: Hsu,Shu-Ming
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/zzyd9j