Attachment Relationship, Brand Intimacy and Brand Attitudinal Loyalty: The Moderating Effect of Brand Personality
碩士 === 東海大學 === 企業管理學系碩士班 === 102 === Attachment theory is considered to be formed that based on the individual's self-views and the views of others. Such internal working model of self-generated subjective opinions with others will form individual's personality, including the inner workin...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89d6ka |