The Effects of Brand Familiarity, Perceived Risk, Perceived Value and Brand Relationship on Private Brand Purchase Intention: The Moderating Role of Endorser
碩士 === 東海大學 === 國際貿易學系 === 102 === With the increasing number of private brands of retailers, merchandises became more diversified. Numerous retailers launch “affordable and quality” private brands to cater to consumers’ needs, and thus increase their sale figures. Therefore, this phenomenon prompts...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xqh756 |