The Effects of Country of Brand and Perceived Price on Consumers’ Product Evaluations and Purchase Intentions: The Moderating Effects of Country of Manufacture and Purchase Situation
碩士 === 東海大學 === 國際貿易學系 === 102 === Under the influence of globalism and division of labor, the production and marketing methods of products have changed. For instance, a product and its brand could originate from a different brand country and manufacture country. Therefore, “hybrid” products can be...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r959yy |