The Factors Influencing Consumer Behavior on Wine Show and Consumption

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 102 === As gross domestic production per capital increases, living standards increase as well, and consumption of wine increases steadily. However, research in consumer behavior with regard to wine consumption was insufficient. This study investigates the differences...

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Bibliographic Details
Main Authors: Shen, Wen-Shih, 沈文示
Other Authors: Chang, Kuo-Hsiung
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/47661650201339894264