A Study on Influence by Acceptance of Product Perception, Brand Loyalty and Purchase Intention toward Consumption Decisions - A case Study of Smartphone
碩士 === 東海大學 === 高階經營管理碩士在職專班 === 102 === This paper studied the reasons a consumer wants to purchase a smart phone. By considering consumer’s profile with technique vision, four aspects: availability of perception, simplicity of perception, brand loyalty and behavioral intentions are used for making...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4ktmzf |